Courses and Training
Master the digital world with Digital Marketing courses at Globo Comunicación!
Learn innovative strategies to increase your online presence, reach your target audience and boost your sales.
Our team of professionals will train you and give you a new skill in this new digital age.
ATTRACTING TALENT THROUGH SOCIAL NETWORKS
Syllabus:
Training registered with the STPS .
We deliver DC-3
What is an Employer Brand?
The Importance of Positioning Your Employer Brand
ME positioning strategies in your area to be the first and only to attract talent.
What is Endomarketing?
The future and examples of Endomarketing
Knowing Social Networks to know the public
My Employer Persona | My candidate profile
My Social Network to find my candidate
Facebook algorithm | To know him to defeat him
Knowing the other algorithms | Instagram, Linked In, Tik Tok.
Facebook, Instagram, Linked In: Where Do I Look?
Talent Attraction and Inbound Recruitment Strategies
Groups on Facebook
Facebook: Paid Campaigns Mini Workshop
Facebook: Paid Guidelines
Specialized audience segmentation to attract talent and designated budget to optimize results
Messenger Chatbots: Automated Attention
Duration 4 hours
POLITICAL MARKETING AND DIGITAL COMMUNICATION
´´Social Networks and Politics´´
Syllabus:
Personal brand
Personal Brand Strategies for the beginning of positioning
Political Branding
Candidate Analysis
Propaganda and Political Marketing
Segmentation of Publics in Politics
The Positioning of the Candidate in the Campaign
Messages and proposals according to the Networks and the Media.
The Importance of photography
Elections are now Digital
The Facebook, Instagram and Tik Tok algorithm
Content Strategies for Politicians
The meme: The new digital political cartoon
Facebook Ads: Audience Segmentation by Ages, Areas and Interests and Digital Advertising Budget.
Page verification for advertising spending transparency.
Duration 4 hours
Training registered with the STPS .
We deliver DC-3
and many more courses...
Facebook Ads: Audience segmentation and budget.
Content Marketing Strategies
Creation of Creative Advertising
The use of AI to optimize your work as a Digital Creative
Contact us and get the most training.
